The full session · 3h 54m · Watch on YouTube

Episode

Three thousand of the right people to call

with István Dávid · Recorded 10 August 2026

A sales channel of his own, built in an afternoon: around three thousand organisations that commission work like his, a scoring survey on his own site, and a domain bought live to run it from.

István Dávid

The hero of this one

István Dávid

Founder and CEO of Limelight, projection mapping and light installations

He projects onto buildings. Limelight is a collective of artists that turned twenty a week before he came on the show, and he calls them one of the pioneers of projection mapping: among the first in the world to do it. Permanent installations, light festivals and LED sculpture, on four continents.

István’s wishes and sessions →

“Focus on sales, something we have actually never really done.”

István’s wish · Around three thousand organisations that commission work like his, a scoring survey on his own site, and a domain bought live.

Worth stealing

It is good at what everyone does and bad at what only you do

The clearest test anybody has put on it. Work that thousands of people have already done is work the agent has seen; the part of your job that nobody else does is the part it will be worst at. For a studio whose whole value is reading a building nobody else can read, that line decides what to hand over and what to keep.

Watch it happen · 48:00

Ask for ten versions, because you can

You would never ask a designer for ten goes at something. You can ask the machine, and the asking is free apart from the quota. It is the same move as asking for six layouts, arrived at from the other end: not a trick, a thing you are allowed to do now.

Watch it happen · 3:19:00

Stop apologising to it and say what is wrong

Four hours in, the way he talks to it changes: vague encouragement turns into a plain verdict on the work. The blunt version gets better results, and it is the same conversation you would have with a contractor rather than the one you would have with a friend.

Watch it happen · 1:44:00

Send a key by email with the screen off, then delete it

A key had to change hands mid-show. The screen share went off, it went by email, and it was deleted afterwards. Worth copying whenever anything secret has to move while a camera is on.

Watch it happen · 1:11:00

What happened, when

Every line opens the session at that moment.

  1. 1:00 Twenty years of light, and a company that never sold
  2. 4:00 The ask: sales, the thing they have never done
  3. 5:00 Why the right customers were always the hard part
  4. 12:00 Getting the screen share working
  5. 20:00 A scoring survey for his own website
  6. 28:00 Into the terminal for the first time
  7. 36:00 Festivals against corporate work, and where the money is
  8. 45:00 Handing it the website and the old contact list
  9. 55:00 The questions, and scoring people by budget
  10. 1:10:00 The scary prompt: may it update other applications?
  11. 1:25:00 Screenshots, so you can recognise what you have already seen
  12. 1:40:00 Three agents running at once
  13. 2:00:00 Twenty agents off a USB key
  14. 2:35:00 Context is memory, and watching it fill up
  15. 2:50:00 Buying the domain, card off screen
  16. 3:05:00 The survey answering back
  17. 3:19:00 Ten variations you would never ask a person for
  18. 3:22:00 How he treats the agent, against how he treats people
  19. 3:40:00 Pushed to GitHub, and where all of it lives
Show notes

He is the first guest who came on as a peer rather than as somebody being rescued, and the first who had already had a go on his own before the camera was on. Limelight has been projecting onto buildings since 2006, on four continents, and the work has always arrived by being found. The question he brought was how to go the other way: who actually commissions a thing like this, and how do you reach them.

He left with around three thousand of them, and a domain bought on air to run it from. Four hours, the longest session so far.

Per wish

The prompt log

Rebuilt from the room audio: the prompts were typed on István Dávid’s screen and never recorded, but the show works by me saying them out loud. Each one says how it was recovered.

15 more from this session are about István Dávid’s own business and stay off the page.

Show prompts from
  1. 31:00 Agent 2 dictated on the tape

    I would like to create a score app like survey to my website, <website>. But first, review and scrape the website and collect all the information what you need. Figure me out what kind of questions we can ask from our customers to pre-filter them for our sales process. The best way would be to also research this topic and find our competitors and review the articles about our business. Before you are creating a survey, create me an artifact to report your findings. Also, if possible, use multiple workflows to make this process faster. Lastly, ask questions if it's needed.

    The reply was on the screen and the tape doesn’t say.

  2. 44:00 Agent 2 dictated on the tape

    We are doing big projects like building lighting/projection mapping, and the budget is from around 100k to 1m+. I want to give this session more context as well. Also check and read the website content; don't be lazy and don't just guess from memory.

    Came back: It asked for the website URL and also asked whether the customers were in a list with contact information.

  3. 1:33:00 Agent 3 dictated on the tape

    Check the sibling project survey. There were lots of findings about our current website. Let's review them and create me three new mock-up ideas for how you would redesign it properly.

    Came back: The agent created a website/mock-up that they opened in the browser, but the host said it had not downloaded or understood the pictures properly.

  4. 1:47:00 Agent 3 dictated on the tape

    Hey, this work is awful. It didn't even download the pictures properly or understand the website correctly. We also used to have a lot of SVG animation on the website and lots of movies and videos. This was very lazy work. You did very lazy work.

    The reply was on the screen and the tape doesn’t say.

  5. 1:52:00 Agent 2 dictated on the tape

    That is great, but I would like to find a way to target the next two years: the big events all over the world, what is happening, openings, sports events, maybe concerts, new building openings, and so on. Create research based on these targeted segments that can create a huge lead library we can target for the future. Go beyond this idea and research and create a lead library for us that we can target later with presentations, maybe landing pages and surveys. Go beyond this idea and brainstorm where else we can go to get more leads. Create multiple researcher workflows and find experts who can find solutions for us. Also research sales techniques we can use for this segment.

    Came back: The agent identified the work and started four research streams running in parallel.

  6. 2:16:00 Agent 2 dictated on the tape

    continue

    Came back: The agent resumed and appeared to be working; the host noted a status word, “Quantumizing.”

  7. 2:22:00 Agent 3 dictated on the tape

    Download the plugin <plugin>.

    Came back: The plugin did not appear to be available in the marketplace, and the host thought it might still be downloadable from GitHub.

  8. 2:41:00 Agent 3 dictated on the tape

    Use the <skill> skill to redesign the website here locally and follow all the SEO best <a name>. I would like to see how it is going to look, and use static images until the videos are loading.

    The reply was on the screen and the tape doesn’t say.

  9. 2:42:00 Agent 3 dictated on the tape

    Use images until the videos are loading.

    The reply was on the screen and the tape doesn’t say.

  10. 3:34:00 Agent 2 dictated on the tape

    Save this project to GitHub.

    Came back: The agent showed a backup/save message and explained how to come back later; the host said everything was saved.

  11. 3:36:00 Agent 3 dictated on the tape

    Please use Playwright for testing if needed, migrate all the video content, and make the design much closer to the actual original website because this is really bad.

    Came back: The agent continued working on the website, including downloading content. Later the host said the result was almost like the original website, though it may not have handled the photos and the SEO audit was poor.

  12. 3:37:00 Agent 2 dictated on the tape

    /<command> save

    Came back: The host said it saved everything, sent it to GitHub, and was wrapping up what happened.

  13. 3:39:00 Agent 2 dictated on the tape

    Where were we?

    The reply was on the screen and the tape doesn’t say.

  14. 3:47:00 Agent 3 dictated on the tape

    Don't forget to save this project to GitHub.

    The reply was on the screen and the tape doesn’t say.

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Last updated 11 August 2026. Published as-is: read what a prompt does before you run it. The disclaimer has the rest.

What the show gives you

The elements are wishes too

The tools the show runs on started as wishes of its own, and every one is granted in public: a repo you can take, use and read.

Who’s next?

A real problem, three to four hours, your own computer. No experience and no camera skills needed.

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