“Focus on sales, something we have actually never really done.”

István’s wish · Around three thousand organisations that commission work like his, a scoring survey on his own site, and a domain bought live.

István runs a projection mapping and light installation studio. Twenty years of work, and the company had never really sold anything: the jobs came from people who already knew them.

That is a good problem to have right up until it is not. Nobody in the studio had ever done sales, and the hard part was never the pitch. It was knowing who to pitch to. A festival and a corporate client want the same craft and pay for it completely differently, and the list of organisations that commission work like his does not exist anywhere you can buy it.

So the wish was not “get us customers”. It was narrower and much more useful: work out who the right people even are, and score them, so that the selling has somewhere to start.

Whose wish

István Dávid

Founder and CEO of Limelight, projection mapping and light installations

He projects onto buildings. Limelight is a collective of artists that turned twenty a week before he came on the show, and he calls them one of the pioneers of projection mapping: among the first in the world to do it. Permanent installations, light festivals and LED sculpture, on four continents.

István’s wishes and sessions →

What happened

Three thousand of the right people to call 10 August 2026

Twenty years of light, and a company that had never sold. Around three thousand organisations that commission work like his, scored by budget off his own website and the old contact list. A scoring survey for the site, a domain bought live with the card off screen, and the whole thing pushed to GitHub. Three agents at once, then twenty off a USB key, and the survey answering back before the session ended.

Worked on in

Three thousand of the right people to call

with István Dávid

The prompt log

Rebuilt from the room audio: the prompts were typed on István Dávid’s screen and never recorded, but the show works by me saying them out loud. Each one says how it was recovered.

15 more from this session are about István Dávid’s own business and stay off the page.

Show prompts from All Agent 2 Agent 3

31:00 Agent 2 dictated on the tape

I would like to create a score app like survey to my website, <website>. But first, review and scrape the website and collect all the information what you need. Figure me out what kind of questions we can ask from our customers to pre-filter them for our sales process. The best way would be to also research this topic and find our competitors and review the articles about our business. Before you are creating a survey, create me an artifact to report your findings. Also, if possible, use multiple workflows to make this process faster. Lastly, ask questions if it's needed.

The reply was on the screen and the tape doesn’t say.

44:00 Agent 2 dictated on the tape

We are doing big projects like building lighting/projection mapping, and the budget is from around 100k to 1m+. I want to give this session more context as well. Also check and read the website content; don't be lazy and don't just guess from memory.

Came back: It asked for the website URL and also asked whether the customers were in a list with contact information.

1:33:00 Agent 3 dictated on the tape
```
Check the sibling project survey. There were lots of findings about our current website. Let's review them and create me three new mock-up ideas for how you would redesign it properly.
```
Came back: The agent created a website/mock-up that they opened in the browser, but the host said it had not downloaded or understood the pictures properly.

1:47:00 Agent 3 dictated on the tape

Hey, this work is awful. It didn't even download the pictures properly or understand the website correctly. We also used to have a lot of SVG animation on the website and lots of movies and videos. This was very lazy work. You did very lazy work.

The reply was on the screen and the tape doesn’t say.

1:52:00 Agent 2 dictated on the tape

That is great, but I would like to find a way to target the next two years: the big events all over the world, what is happening, openings, sports events, maybe concerts, new building openings, and so on. Create research based on these targeted segments that can create a huge lead library we can target for the future. Go beyond this idea and research and create a lead library for us that we can target later with presentations, maybe landing pages and surveys. Go beyond this idea and brainstorm where else we can go to get more leads. Create multiple researcher workflows and find experts who can find solutions for us. Also research sales techniques we can use for this segment.

Came back: The agent identified the work and started four research streams running in parallel.

2:16:00 Agent 2 dictated on the tape
```
continue
```
Came back: The agent resumed and appeared to be working; the host noted a status word, “Quantumizing.”
2:22:00 Agent 3 dictated on the tape
```
Download the plugin <plugin>.
```
Came back: The plugin did not appear to be available in the marketplace, and the host thought it might still be downloadable from GitHub.

2:41:00 Agent 3 dictated on the tape

Use the <skill> skill to redesign the website here locally and follow all the SEO best <a name>. I would like to see how it is going to look, and use static images until the videos are loading.

The reply was on the screen and the tape doesn’t say.

2:42:00 Agent 3 dictated on the tape
```
Use images until the videos are loading.
```
The reply was on the screen and the tape doesn’t say.
3:34:00 Agent 2 dictated on the tape
```
Save this project to GitHub.
```
Came back: The agent showed a backup/save message and explained how to come back later; the host said everything was saved.
3:36:00 Agent 3 dictated on the tape
```
Please use Playwright for testing if needed, migrate all the video content, and make the design much closer to the actual original website because this is really bad.
```
Came back: The agent continued working on the website, including downloading content. Later the host said the result was almost like the original website, though it may not have handled the photos and the SEO audit was poor.
3:37:00 Agent 2 dictated on the tape
```
/<command> save
```
Came back: The host said it saved everything, sent it to GitHub, and was wrapping up what happened.
3:39:00 Agent 2 dictated on the tape
```
Where were we?
```
The reply was on the screen and the tape doesn’t say.
3:47:00 Agent 3 dictated on the tape
```
Don't forget to save this project to GitHub.
```
The reply was on the screen and the tape doesn’t say.