The guest
Founder and CEO of Limelight, projection mapping and light installations
He projects onto buildings. Limelight is a collective of artists that turned twenty a week before he came on the show, and he calls them one of the pioneers of projection mapping: among the first in the world to do it. Permanent installations, light festivals and LED sculpture, on four continents.
Immersive experiences, artistic projection mapping, 3D content and LED sculpture, for festivals, brands and permanent civic installations.
Sales, which is the thing the studio has never done. Search for projection mapping and their work is near the top, so the enquiries have always arrived on their own and, in his words, they were spoiled by that. What was always hard was finding the people who actually commission this kind of work, and working worldwide made the usual advertising useless: every platform starts by asking which country you want to buy, and a small collective cannot buy all of them.
He arrived having already had a go on his own. He is also the first guest who came on as a peer rather than as somebody being rescued.
Episode
A sales channel of his own, built in an afternoon: around three thousand organisations that commission work like his, a scoring survey on his own site, and a domain bought live to run it from.
Who’s next?
A real problem, three to four hours, your own computer. No experience and no camera skills needed.
